Values | Beech Avenue | Primary | Swindon Academy


At Beech Avenue Primary, we ensure that every pupil can flourish academically and personally in an aspirational and supportive environment. We pride ourselves on having the highest expectations of all pupils and staff. We are passionate about working together to achieve success for our pupils. We are committed to providing a high-quality education that improves the life chances of all pupils, underpinned by our shared values; hard work, kindness and responsibility.

At Beech Avenue, we believe rewards are intrinsic and built into every part of the school day. Our values of I am Kind, I am Responsible and I Work Hard help our pupils and staff understand that school is what you make it and being enthusiastic and determined to achieve and enjoy every day will bring its own rewards.


We are thoughtful and considerate about how we treat ourselves and others.


We all give 100% every day to be the best we can be. We believe that success comes through effort and determination.


We take responsibility for our actions and decisions. We don’t make excuses. We accept that we make mistakes, and we learn from them.   

Practicing our values in school every day is rewarding and develops a strong sense of achievement and satisfaction.

We celebrate our values in many ways at Beech Avenue:

  • A simple thank you or acknowledgement from pupil to pupil, adult to pupil or pupil to adult when they are observed
  • Awarding of EPRAISE points when the values are observed
  • Daily Wish You Wells in Class Meetings
  • Certificates in weekly assemblies
  • Certificates for Achievement in Termly Celebration Assemblies
  • Applauding pupils, classes and Colleges with the most EPRAISE points
  • EPRAISE awards and prizes

United Learning comprises: United Learning Ltd (Registered in England No: 00018582. Charity No. 313999) UCST (Registered in England No: 2780748. Charity No. 1016538) and ULT (Registered in England No. 4439859. An Exempt Charity). Companies limited by guarantee.
Registered address: United Learning, Worldwide House, Thorpe Wood, Peterborough, PE3 6SB.

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